Membership
When you join CANM, you’re becoming part of a movement—not just a member. Together, we advocate for a fair, respected, and prosperous cannabis industry. Through our collective efforts, we have the power to shape the future of cannabis in New Mexico.
Featured Member
Lava Leaf Organics
Tony Martinez
Purpose-Driven Cannabis. Locally Grown. Consciously Crafted.
Our roots run deep in the New Mexican soil and in the Four Corners cannabis culture. What began as a vision between brothers Mitchell, Tony, and their father Steve Martinez has blossomed into a cannabis company defined by resilience, intention, and integrity.
When our original license application under the Lynn and Erin Compassionate Use Act was delayed in 2015 due to political hurdles, we doubled down instead of walking away. Partnering with industry leader Urban Wellness, we spent 6 years working under their license to refine our cultivation practices and proving that premium, patient-first cannabis could—and should—be the standard.
That persistence paid off. In 2021, we proudly secured the first production license under the Cannabis Regulation Act. Since then, Lava Leaf Organics has been on a mission to raise the bar for what cannabis can be: sustainable, ethical, and extraordinary in every way.
We don’t just grow cannabis—we grow with purpose. Every decision—from soil to shelf—is rooted in sustainability, transparency, and social responsibility.
We ask questions that matter:
● Was this cannabis or rosin produced sustainably?
● Are the farmers and creators fairly compensated?
● Does the company support the community and the planet?
We define premium cannabis and hash products—not just by quality, but by conscience.
Our Brands Include: Lava Leaf Organics, GTGX Rosin Co, Gooru Rosin Co, Gasd Up Exotics and Badlands Honey Company. We produce world class flower, hash, carts, AIO rosin pens, pre-rolls, infused pre-rolls, and rosin infused honey.
Check out our menu here.
Explore Our Membership Options
Whether you’re just starting out or looking to increase your visibility, our tiered membership system offers the flexibility and support your business needs. Join today and become an integral part of a thriving cannabis industry community.
Green Level Membership
Connect and Support- Admission to CANM’s monthly meetings
- Exclusive legislative and policy updates
- Business directory listing
- CANM voting rights
- Access to vendors list
Silver Level Membership
Unlock More Benefits- GREEN +
- Outreach to CCD on behalf of licensee
- 72 hr staff response time
- Lobby day invitation
- Enhanced marketing opportunities
- Eligible to serve on the CANM BOD & Policy Committee
Gold Level Membership
Shape the Future- SILVER +
- 24 hr staff response time
- Seat on the Policy Committee
- Monthly gold level meeting
- Exclusive legislative meetings
- Media engagement
What Our Members Say
For retailers, this group is a key advantage. From regulatory updates to vendor discounts, it helps us serve our customers better.
With the industry facing real challenges, having a new association focused on collaboration and practical solutions is exactly what we need. Even in its early days, it’s already helping us stay informed and connect with others working towards the same goals.
Joining gave us access to compliance expertise and a strong network. It’s essential for anyone serious about growing in this industry.
Being a member empowers us to actively shape fair, forward-thinking regulations and connect with passionate industry leaders who share our vision for a stronger, more united cannabis community.
This association brings New Mexico’s cannabis community together to advocate for fair, transparent policies that reflect our unique market and culture. It provides essential training, strategic partnerships, and localized market insights that help us navigate compliance, improve our offerings, and grow responsibly. In a state where the industry is evolving rapidly, this network empowers us to stay ahead—and to shape a thriving future for cannabis in New Mexico.
You can cancel your membership at any time, and you will continue to have access to members’ services until the end of your monthly billing period. We do not provide refunds or credits for any partial-month membership periods. You can cancel your membership by sending us an email at info@nmcannabis.org.